|Region||Africa, Asia and Pacific, Europe and Eurasia, Latin America / Caribbean, North America and Middle East and North Africa|
|Planned Usage of Funds||Interventions that:|
Substantially increase demand for and access to primary health interventions for women and newborns (for example, by at least 50 percent for interventions with low coverage);
Substantially improve the quality of care as measured by health outcomes; and
Improve and sustain healthy behavior.
Be "off the beaten track," daring in premise, and clearly differentiated from standard practice;
Enhance uptake, acceptability and provide forsustained use(potential for sustainability as defined as cost-recovery, sustained use, and sustainable impact);
Below-costor highly cost-effective solutions;
Have a strong likelihood of achieving asubstantial impacton one or more important adverse maternal, fetal, or neonatal health conditions;
Bescalablein resource-poor settings;
Be able to bemonitored, measured and evaluated.